Hamara Bajaj. . .

 Hamara Bajaj. . .
Once upon a time when I was a kid, we just had one TV and one channel Doordarshan. There were few ads on TV but those ads had a big impact on the young minds, like still I think that Colgate is best, I Love you Rasna, Lijat Papad are the best, Swad Bhare Shakti Bhare Parle-G, Vicks ki Goli lo Khich Khic Dur Karo, Surf ki Kharidari main hi samajhdaari hai and so on. . . . 

One of the Ad of that time was “Buland Bharat ki Buland Tasveer, Hamara Bajaj. . .”  This ad also had a big impact on my mind. I use to think that just like a new and shining Bajaj scooter India is also very prosperous and strong. That time people really use to take care of their scooter with daily wash, proper cleaning, timely service . . . they use to have pride on their Bajaj. I use to think that people take care of India also in the same way. So whenever I use to see Bajaj Scooter I use to sing that slogan and it was a symbol for me of Shining, Strong and Prosperous India.

With the time I forgot about the ad got busy in life, learned the difference between private and public property and accepted the real condition of India. Then suddenly one day I saw this scooter neglected, ruined and standing in a corner and suddenly from nowhere I started humming “Buland Bharat ki Buland Tasveer, Hamara Bajaj. . .” but today meaning was so different.

5 comments:

  1. Aww... brought back such lovely memories... esp of the ad! :) thank you for sharing!

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  2. the pic took me back to my childhood, i always felt so proud of the scooter we use to have
    Kisses
    www.beingbeautifulandpretty.com
    www.indianbeautydiary.com

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  3. Nostalgia is in the air Manav .. I vividly remember these though some of these are "Chole goy che " :p :)

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  4. I read some news Bajaj might reintroduce them

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  5. IT was the ad with the most impact indeed. Good capture!

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